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Letter To Prospective Employer

Dear Sir/Madam,

I am currently looking for a challenging opportunity in the marketing arena. I am a qualified Computer Engineer with a Graduate Diploma of Business in Marketing and Master of Business Administration from Edith Cowan University in Perth, Australia.

During my marketing training, I have studied a wide spectrum of topics concerning development of successful marketing strategies. I have surveyed in depth, marketing practices in today's turbulent environment, their development and implementation, issues related to marketing, and use of latest technology, like Internet, in marketing.

I am an engineer who readily grasps technical details and I am proficient in the use of computers. I have developed several Internet sites where I express my views about current marketing and management issues. By means of this medium I also provide students and businesses free advice related to marketing which obviously makes me learn more.

In the past two and a half years, besides tertiary studies, I have honed my marketing skills by relevant experience in India.

Working as Territory Manager - Channel Sales Division I have gained valuable experience in sales arena. Working as a Marketing Researcher, The Boshe Group and Stanilite Electronics Pty Ltd. have gained valuable experience in marketing research. In that position I assisted the company in making market entry decisions. In addition I have prepared market planning information for various tender responses and have assisted in overall preparation of tender material. This combination has fully prepared me for a career in marketing.

In summary, I believe that my studies, work experience and personal qualities equip me as a strong candidate for any marketing position you may have available. Thank you for taking the time to consider me for any available position. Looking forward to hearing from you in the near future.

Yours Sincerely,
Gurpreet Singh Sehgal.


Surname: Sehgal Name: Gurpreet Singh Date of birth: 3rd Feb.1971 Nationality: Indian Marital Status: Single Address : 2045 Outram Lines, Tel: (011) 725 0991 G.T.B.Nagar, Delhi 110 009. INDIA.


Professionally qualified with Bachelor of Engineering (Comp.Sc.), Graduate Diploma of Business (Marketing) and Master of Business Administration. Functional areas of involvement include marketing research, sales, support and co-ordination. One year experience in developing business Database management softwares. Over one year experience as Marketing Researcher demonstrating a high level of skills in undertaking marketing research in local and international environment. Good level of communication skills - both written and verbal. I enjoy working in a team environment.


March August 1996 to date Unicorp Industries Ltd. C-210 Sarvodaya Enclave, New Delhi - 110017. POSITION TERRITORY MANAGER JOB RESPONSIBILITIES INCLUDE: Handling existing Compaq and Unicorp dealers in Delhi. Identifying and assessing potential channel partners for Compaq PCs and Servers . Identifying and assessing potential channel partners for Unicorp range of PCs and servers in Delhi and adjoining areas. Influencing competitors' channel partners to carry Unicorp products. Setting targets for the channel partners by mutually discussing the potential. Developing promotional programs for the channel partners. Training channel partners' sales force and ensuring on-going sales management. To strengthen distribution operation with focus on planning for business growth.
1996 to July 1996. THE BOSHE GROUP. 131 Rokeby Road, Subiaco, Western Australia 6008. The Boshe Group is a Perth based, private organisation that provides strategic advice, support and analysis to clients in both private and government sectors. The firm is involved in marketing strategy, research and analysis, corporate finance and restructuring, and venture assessment. MY POSITION: Marketing Researcher / Analyst. MY RESPONSIBILITIES: Conducting primary and secondary research for the company for the purpose of acquiring a franchise for outplacement services in Western Australia. In the process of this research I: Determined and analysed the potential markets. Determined and analysed the competitors. Determined the medium by which the target market can be best reached. Determined the growth potential in the outplacement industry. Determined the cause and effect relationship between the environmental factors such as economic climate and management trends.
December 1994 to May 1995 Stanilite Electronics Pty. Ltd. 29 Walters Drive, Herdsman, Western Australia 6017. Stanilite Electronics is a telecommunication company specialising in developing and manufacturing communication systems and emergency lighting systems. The company operates in more than 25 countries and the company has undertaken major defence contracts in several countries. MY POSITION: Marketing Researcher. DEPARTMENT: International Sales and Marketing. MY RESPONSIBILITIES: Identifying advertising media specifically communications magazines in which the products could be advertised to cover maximum target market. Interacting with the technical publications for company's advertising campaign. Gathering information about trunked radio, and cellular system developers and manufacturers active in Europe. Gathering information about trunked radio, and cellular service operators in Europe for analysing the competitive environment in this region. Looking for new markets in Africa. Assisting managers in preparing tender responses. Assisting managers in enhancing product brochures.


Demonstrated skills as an engineer - risk manager who can identify deficiencies in day to day activities and use both procedures and common sense to reach appropriate decisions. Demonstrated skills as an engineer - capitalist who can identify cost effective techniques for use in marketing affairs. Proficient in the use of computers ranging from Apple Macintosh & Power Macintosh to IBM & IBM compatibles. Competent in Microsoft Word, Powerpoint, spreadsheet applications, Internet, and statistical data analysis software SPSS.


Master of Business Administration (June 1996) Edith Cowan University, WA.AUSTRALIA Graduate Diploma of Business - Marketing (1995) Edith Cowan University, WA.AUSTRALIA. Bachelor of Engineering - Computer Science (1993) University of Poona, Maharashtra. INDIA.

PROFESSIONAL ORGANISATIONS Associate Member - Professional Sales & Marketing Institute, Perth, Australia.
REFEREES John Barnes (Regional Director). Conway E. O'Brien (Director). Stanilite Electronics Pty. Ltd. The Boshe Group. 29 Walters Drive, 131 Rokeby Road, Herdsman, WA 6017. Subiaco, WA 6008. AUSTRALIA. AUSTRALIA. Tel: +61-9- 244 3786 Tel: +61-9- 388 3346 Barry Chapman (Higher Degree Co-ordinator). Edith Cowan University. Pearson Street, Churchlands, WA 6017. AUSTRALIA. Tel: +61-9-2738 333. E-mail: You are visitor number:

Gurpreet's Advertising Stuff:
Gurpreet's Marketing Stuff.
A Management Case Study: Study Net Australia Education Consultants.

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